Regardless of the industry, regardless of what you do, there’s one underlying tenant of business:  To make money.  But how do you go about doing this?  To put it simply, you need to get people to pay you more money then you spend.

When it comes down to it, that’s all business is.  For those who are unaware, me and two of my pledge brothers/friends/housemates have been in the process of starting a small business of our own:  IV Greek.  IV Greek will sell the finest wooden letters and paddles this side of the Santa Ynez Mountains.  If you’re unfamiliar with the area, we’re going to be the only Greek store serving Isla Vista and UCSB.

We got started just over a month ago.  March 24th, according to the domain records.  A future post will contain the information on HOW it got started, but for now, I’ll just talk a little bit of the business model.  Simply put, we’re a retailer.  We don’t manufacture the products, merely sell them.  We buy a large amount of stock from our wholesaler/manufacturer at a reduced price, and sell it at a retail price.  Simple as that.

Some people have asked why a customer can’t just buy from the manufacturer directly.  The answer to that is simple:  They won’t sell to them at these reduced prices.  We’re buying thousands of dollars of product in one fell swoop.  An individual customer would buy only a small fraction of that at any one time.  IV Greek also acts as a local distributor in regards to the supply chain.

Our launch day is set for this Thursday, May 6th.  It’s going to be the start of something amazing.